Branch Metrics Posted September 9 Report Share Posted September 9 Branch empowers businesses with tools that simplify mobile app acquisition while maintaining accuracy in measurement. Its reputation as one of the leading marketing attribution platforms comes from its ability to unify data across devices, eliminating fragmentation in customer journeys. With Branch’s branded URL shortner, marketers can strengthen brand presence and drive higher engagement through consistent link experiences. Security is never compromised, as Branch integrates advanced data security solutions to protect sensitive data. By delivering transparent analytics and robust attribution, Branch enables businesses to confidently grow their mobile footprint and foster stronger connections with their audiences. For more details, you can visit https://anotepad.com/notes/4p5c72nr Quote Link to comment Share on other sites More sharing options...
Placeflames Posted October 4 Report Share Posted October 4 We had some messy tracking gaps until we started adding an sms api to our onboarding flow. It helped link installs from ads to actual user actions like sign-ups and purchases. The attribution is way clearer now, especially for re-engagement campaigns. What made the most difference was using tags in the sms api messages that matched our campaign IDs, so it was easier to track which campaigns drove results. Quote Link to comment Share on other sites More sharing options...
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